The summer festival season is fast approaching in the northern hemishpere and Zoe Brown, head of account management at BD Network gives her insights on what brands are doing to promote different drinks.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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